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Entrepreneurship
Successful aspiring entrepreneurs and uncertain times
Business
How to pitch and why it is important for entrepreneurs
Business
Our words matter: the use of business buzzwords
Business
Exploring Higher Education Students’ CSR Expectations towards Retail Companies
Communications & Marketing
Cognitive biases – shortcuts to decision-making
Business
Marketing Psychology: The Impact of Colour
Business
The Great Disconnect – Why do customers feel so disconnected in the connected world?
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Business schools have a huge responsibility – are we taking it seriously?
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Marketing Psychology: Uncovering the secrets of the Decoy Effect
Business
Marketing Psychology: The Power of Persuasion
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