Mário Passos Ascenção

Dr. Mário Passos Ascenção is a Principal Lecturer in Experience Design, Imagineering and Serious Play in Haaga-Helia University of Applied Sciences and a Play Chief Evangelist and Tool Factory Chief Alchemist in the university’s Service Experience Laboratory LAB8. Mário is a Certified Experience Expert by the Lapland Centre of Expertise for the Experience Industry (now House of Lapland), an Accredited Service Design Master Trainer by the Service Design Network (SDN), and a Certified Facilitator of LEGO® SERIOUS PLAY® method by the Association of Master Trainers. He is also a Certified Hospitality Educator (CHE®) and a Certified Guest Service Professional (CGSP®) by the American Hotel & Lodging Educational Institute. His current teaching, training, research and publications focus on the experience economy, service design, experience design, Imagineering and serious play.