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Why Startup founders are using ChatGPT

Revolutionizing the creative landscape, the introduction of generative artificial intelligence tools has opened up a world of possibilities beyond content creation, enabling startup founders to spar ideas and gain novel insights in their entrepreneurial journey.


Teijo Javanainen

projektipäällikkö, yrittäjyys ja liiketoiminnan uudistaminen
Haaga-Helia ammattikorkeakoulu

Published : 03.05.2023

The world of content creation has seen a significant shift with the launch of ChatGPT, Google Bard, and other generative AI. While these are helpful tools in content creation, these advanced artificial intelligence models can help with other creative processes by sparring ideas and offering fresh perspectives.

Bouncing ideas off AI

Generative AI is designed to understand the nuances of human language and generate coherent, contextually relevant content. This ability to process and respond to human input allows for bouncing ideas off the AI, leading to a synergistic exchange of thoughts and concepts. This collaborative approach helps creators overcome creative blocks and opens doors to previously unexplored ideas.

One advantage of using Generative AI is its ability to provide a variety of perspectives on a topic. Since AI is fed with information from various sources, it can generate insights and suggestions that may completely differ from the creator’s original thoughts. This diversity in perspectives can lead to richer, more engaging content that resonates with a wider audience.

What makes AI tools like ChatGPT particularly valuable is their ability to learn and improve. Built on the foundations of generative AI models, these tools are designed to develop their capabilities and continually refining their understanding of users’ preferences and styles. This leads to increasingly accurate and relevant suggestions, making them an invaluable resource for Startup founders.

AI helping Startup founders explain their ideas

In our StartUp School’s pre-incubator program, it’s not uncommon for many participants to experience writer’s block or to struggle with articulating their ideas clearly. Likewise, the struggle to define a business model or to craft a compelling value proposition that would resonate with potential investors or other interested parties is a hurdle for many entrepreneurs.

When looking for help to write their presentations, Startup founders can look towards solutions such as AI-driven resources like ChatGPT. This tool can serve as an essential partner when founders are refining their business concepts or seeking assistance in articulating their entrepreneurial vision. ChatGPT is designed to understand and respond intelligently to various inquiries and prompts, making it an ideal sounding board for refining business ideas and finding the right language to communicate them effectively.

Using ChatGPT can offer startup founders a new viewpoint on their business strategy. By interacting with this AI, founders can find new ways of presenting their ideas and create pitches that resonate with a broader audience. The potential to generate fresh perspectives raises the curiosity of potential investors or customers and helps maintain their engagement.

Of course, this doesn’t mean that the founders should assign all the work to the AI tools, but they can easily supplement their ideas and vision with the help of AI.