Marketing’s Bright and Dark Sides: Scrutinizing Corporate Green Claims
The European Commission aims to transform communication and marketing practices by cracking down on unsubstantiated green claims. The Green Deal …
Should content produced without artificial intelligence be certified in the name of consumer protection?
If you haven’t heard of the remarkable rise of generative artificial intelligence yet, you must have been living in isolation, …
The Power of Narratives in Shaping Communication and Science
The influence of storytelling has solidified its place as a prominent tool across journalism, communication, and marketing in recent decades. …
Institutions of Higher Education are preparing for the growing demand for responsibility expertise
The consideration of responsibility requirements is no longer optional for companies; stakeholders expect them to demonstrate responsibility. The EU’s due …
The Good, The Bad and The Stereotypes
Our brains employ stereotypes to simplify the world around us and reduce the burden of complex thinking (Mcleod, 2023). In …
The new arrival of artificial intelligence raises the skill requirements for knowledge workers
Artificial intelligence has made significant strides in recent years, but we are still in the early stages of its development. …
Putting consumers at the center and turning the circular economy into a competitive advantage
Traditionally, consumers have been overlooked in the context of the circular economy, leading many companies to neglect the importance of …
You should think twice before asking ChatGPT for a cake recipe
AI has burst onto the scene, infiltrating society as both a powerful tool and an irresistible toy. Among these AI …
Team spirit improves only with open discussion
With the growing prevalence of project work, the importance of planning also rises. However, it’s crucial to recognize that good …
Higher education institutions play a crucial role in driving the green transition
Finland aims to establish itself as a frontrunner in the circular economy by 2035, prioritizing economic competitiveness without relying on …