Disinformation – the dark side of marketing communication in the cyberspace
Fake news and deepfakes, alternative truths or plain information influence. Sometimes it is loud and clear as well as easy …
Algorithmic management grows more common among service businesses
After God and Man, Algorithms will make the decisions. – Historian Yuval Noah Harari From taxi drivers to restaurant food …
Cooperation in international projects
At the core of our Erasmus+ SUCSESS project is cooperation between industry and universities as well as cooperation between individuals, …
Real-life meetings matter
In May the partners of ENCORE project had the possibility to meet in Graz, Austria and Alicante, Spain for the …
Airports and carbon sinks
There is a big urge to reduce CO2 emissions throughout the aviation industry. Even though flying is mostly blamed in …
Ulysseus – Entrepreneurial European University
Ulysseus joint vision for 2030 is to have developed an excellency recognized, internationally attractive, open to the world, persons centred …
Sensory marketing in action!
Brands have become skillful in incorporating the five senses of sight, sound, smell, touch and taste into their marketing to …
Ten years of smart airport solutions
Quite unexpectedly Academia.edu sent me an email asking, if I have published an article called Smart Solutions at Helsinki Airport. …
StartUp ecosystem joins forces to empower innovative youth in Ukraine
Many Ukrainians have contributed significantly to famous innovations in the global startup scene. Jan Koum, Whats app co-founder, Max Levchin …
Finnish education and entrepreneurial expertise will help boost growth in Ukraine
A month since Russia brutally invaded Ukraine. More than half of the country’s child population, 4,3 million children, have been …