Archive

Service Business

Invisible marketing: winning customers without selling hard

R&D

Lessons learned from grant writing

Education

Integrating sustainable development goals into business education through curriculum design

Digitalisation

Managed by a robot: Exploring acceptable use cases of algorithmic management through LEGO Serious Play

Education

Ethical challenges in global markets: preparing students for ethical decision-making

Education

Frugal innovation—A key strategy for sustainable development

AI

Embracing AI in marketing: Present views and future directions

Sales

Use of algorithms in B2B sales operations

R&D

Mitigating risks in project work

R&D

On the road to a more sustainable future for all